Our Story

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June

2014

Neuroscientist turned business woman

After 5 years of studying Psychology and Neuroscience at UCL, I changed direction and embarked upon a 8 week business entrepreneurship course.

July

2014

Intolerances diagnosed: Sugar monster to FODMAP

Being a lover of all things sweet, I was pretty reluctant to visit a nutritionist (and give up my favourite sweet treats) but I was suffering from so much pain every time I ate, and so was eventually was put on the FODMAP diet.

August

2014

The first crumble is made

I picked up that there was a gap in the market for indulgent, natural treats made without wheat and dairy. I wanted to fill the gap and that was when the idea for superfood crumbles idea was born.

September

2014

Winner of UCL’s Entrepreneurship programme with Livia’s Crumbles

At the end of the summer business course I had to pitch my idea to a set of judges. Up against 40 other candidates, I presented my ideas and products in a Dragon’s Den style pitch, and I won! This was amazing validation of my idea and the grant I won allowed me to really get going with the business.

October

2014

Selfridges: the first stockist

After lots (and lots) of chasing and endless gift boxes, the crumbles launch into Selfridges – hand delivered in my little mini.

February

2015

Parents' kitchen becomes Livia's Kitchen!

As demand grows, so does the team of LK elves and my family home quickly becomes a crumble making factory!

April

2015

Blogging begins!

The new LK site launches featuring a blog section where my elves and I begin to post our favourite treats.

May

2015

Book deal with Ebury Press. Recipe testing days.

I secure a book deal with Ebury press and, with a 10 week deadline for 100 sweet recipes, soon find myself eating cake for breakfast, lunch and dinner!

November

2015

The first ever Cream-Free Cream Tea

The first Cream-free cream tea goes down a treat and they become a monthly event. We serve sandwiches, scones, and lots of other deliciousness!

December

2015

Discontinuation of crumble and onto Raw Millionaire

After months of factory  trials which prove it was too difficult to have a chilled product with short shelf-life, I make the difficult decision to discontinue crumbles and launch a brand new range of products.

February

2016

Raw Millionaire Bite launch!

After finding a factory and completing a lot of trials and eating thousands of bites, the Raw Millionaire Bite sharing tubs launch into Selfridges and sell out overnight! They go on to get listings in Wholefoods, Planet Organic, Ocado and many more over the next few months.

April

2016

We make our first ever wedding cake

I make my first ever naked wedding cake for one of my best friends (and decorate it in my dress- of course).

May

2016

Book launch

The finished book goes into stores. On launch day it is number 7 out of every book on Amazon and goes on to be a best seller in dessert and gluten–free categories.

June

2016

Virgin Media semi-finalist

Out of thousands of applicants I made it into the top 10 for a growing company!

September

2016

Grab 'n' go

With tubs of bites still flying off the shelves, we launch grab ‘n’ go bars (so that no one is ever without LK bites in their handbags).

October

2016

New Product Development for next product begins

We begin trialing ideas for our new product– the first of which is hand rolled and at least double the size but it’s love at first bite!

November

2016

Waitrose launch!

We secure a trial listing in Waitrose and of course head straight down to our local branch to swipe our first bar through self-checkout!

December

2016

We move into our very own office

After almost two years working from the kitchen table, we move into our first ever office! we have a couple of months making recipes on the floor but we eventually got the kitchen installed- our favourite place of course.

April

2017

Biccy Bom launch

After a lot of anticipation (and a few packaging disasters) the Biccy Boms launch exclusively into Selfridges and are an instant hit! (Even the babies love them…)

  • 2014

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