I couldn’t be more excited!! Today’s the day that Biccy Boms launch! It’s been a long time coming and, as you all know, there have been so many challenges. But now, you guys can finally get your hands on them!
To celebrate, my elves and I have spent most of the day in Selfridges Food Hall, where the Biccy Boms will be sold exclusively for the next month. We were there bright and early, just as the shop was opening, to be the first to see (and sample) them! I was overwhelmed by how many people came down and it was great to see so many of you guys today. We were also giving out samples of the Biccy Boms, so lots of people got the chance to try them first. I’m happy to say (and also relieved) that they went down very well!
We spent a while developing the idea for the Biccy Bom, before announcing them on New Year’s Day. I’m pretty obsessed with them so I really hope you all enjoy them as I much as I do! At the centre is a soft caramel, surrounded by a layer of crumbly biscuit and covered in raw milky chocolate. As most of you will know, there are three flavours: Ginger, Chocolate and Salted Maca Caramel. I’m looking forward to hearing which flavour comes out as the favourite, but I honestly couldn’t pick! From everyone trying them today, it seems like it’s pretty even right now.
Watching my Instagram stories has been more like a drama series recently! Just as one thing had been resolved, along came another problem. Challenges always come up when you’re running your own business, but I’ve learnt a lot from the experience and it’s made the Biccy Bom launch feel like even more of a success!
Unfortunately, the packaging we’re planning to use still didn’t arrive for today, but it’ll be here very soon now. But there was no way we were going to postpone the launch any longer, so we thought on our feet and spent the day at the factory sticking on labels ourselves. Although we had to get up extremely early, it did mean we got to eat a lot of Biccy Boms!
Finally, another exciting announcement – over summer we’ll be re-launching the millionaire grab n go bars with new packaging! They’ll launch alongside the Biccy Bom grab n go which will have two boms in, making them the perfect (and insanely delicious!) snack to take around with you. I think the packaging looks even better than before, and I can’t wait to see the two of them next to each other like they were in Selfridges Food Hall today! The Livia’s Kitchen family is growing and it’s not stopping here!
Keep up to date on my social media for more stockist announcements. In the meantime, I’d love to hear what you think if you’ve had the chance to try the Biccy Boms! Please send me your comments and photos on Instagram using the hashtag #liviaskitchen x x x